| The Ramadan & Eid Fair, by packing a multitude of shopping and entertainment activities, ensures the turnout of tens of thousands of shoppers, including residents, tourists, distributors and other trade representatives.
The show thus becomes the ideal platform to enhance sales, boost brand image, increase customer loyalty, assess marketability of new products & consumer behaviour and launch new products and services.
The icing on the cake comes from the fact that a growing economy has started manifesting in the form of better job opportunities, rising salaries and bonuses and above all an increase in consumer confidence. |