RAMADAN & EID FAIR – REGION’S PREMIER SHOPPING DESTINATION
The region’s most cost-effective multi-products show
Ramadan is that period of the year when consumers spend more money than any other month during the entire year.
It is the time when residents buy consumer goods, household and spruce up their homes to host lavish family get-togethers and Iftar gatherings.
Therefore, it is no wonder that demand for everything including household items, food and clothing hits an all-time high and retailers scramble to keep enough stock during the month.
Retailers see this as an ideal opportunity to present their products and services to the maximum number of consumers, and one platform that can assure you the best turnout of shoppers is the Ramadan & Eid Fair at Expo Centre Sharjah.
With 25 successful past editions to its credit, the show is the region’s leading multi-products consumer event that is a comprehensive shopping and entertainment destination for residents and visitors.
EVERYTHING UNDER A SINGLE ROOF
Residents start buying what they need for the Holy month of Ramadan and Eid Festival well in advance and it goes without saying that they prefer a place that offers all their requirements under a single roof.
The Ramadan & Eid Fair, which usually starts by the middle of Ramadan and extends until the Eid festivities are over, caters to the specific needs of consumers looking to observe both the solemn fasting period as well as the festivities associated with Eid Al Fitr.
Sharjah being a family-friendly destination and the cultural capital of the region also attracts a huge number of tourists and residents from other emirates and neighbouring GCC countries during this period, thus providing further impetus to sales.
Given the profile , the Ramadan Fair is a perfect and cost-effective channel for the Middle East ‘s retailers to reach out to the regions different nationalities, wide age groups, varying social backgrounds and incomes, in the process making it an ideal platform not only for selling but also boosting brand image, enhancing customer loyalty, assessing marketability of new products and launching new products in the region.